The 2nd Annual Partnership Conference

October 6 & 7, 2020

The 2nd Annual Partnership Conference

October 6 & 7, 2020
Register now

Agenda – Tuesday, October 6th, 2020

This year’s theme is “Partnerships Reimagined”. Together with thought leaders from across the partnership spectrum, you will be challenged to rethink partnership best practices, measuring outcomes and engaging Canadians.

The agenda will continue to evolve, so keep checking back for updates.

9:00 AM The current state of partnerships

Chris Baylis
The Sponsorship Collective
President & CEO

Brad Offman

Brad Offman
Spire Philanthropy
CEO

9:40 AM The Sponsorship Blueprint:
9 Steps to Transform your Sponsorship Program

Chris Baylis
The Sponsorship Collective
President & CEO

Sponsorship is evolving and many organizations are struggling to keep up with the pace of change while balancing all of their responsibilities. Sponsorship is becoming more complex, nuanced and demanding all the while, sponsorship spending continues to grow.

In this session we are going to take a step by step approach in this behind the scenes look at exactly what was required to close over $10 million in sponsorship sales over the last two years.
You will see exactly what sponsors want…and the process that our most successful clients use to systematize their sponsorship sales.
You will learn the formula we used to negotiate each sponsorship deal along with a highly systematic approach that has been tested on the front lines of sponsorship sales.

10:20 AM Breaking the Corporate-Charity Partnership mold

Catherine Brown
Catherine Brown
AVIVA Canada
VP Marketing and Corporate Social Responsibility

Pamela Fuselli
Parachute
President and CEO

Parachute, a Canadian charity dedicated to injury prevention, and Aviva Canada, a national insurer, co-created the Elementary Road Safety program to make tangible environmental changes that improve school zone safety. The two organizations are taking collaborative action to the next level, harnessing their complementary expertise, data and innovations to generate meaningful social impact. Hear about the early wins and bumps along the road on their partnership journey.

11:00 AM Break

11:15 AM Adapting to better engage corporate stakeholders
in community

Elisabeth Dove
Elizabeth Dove
Volunteer Canada

Director, Corporate Citizenship

Based on survey data drawn from business, non-profits and the public during COVID-19, we will explore the opportunities for companies and community to work together to engage employees and other business stakeholders in causes.

11:55 AM The Circular Plastics Taskforce:
a unique collaboration model towards a circular
plastics economy

Marie-Anne Champagne Guimond

Marie-Anne Champoux-Guimond
Keurig Dr Pepper Canada
Lead-Sustainability

Mario Grenier

Mario Grenier
Dyne a Pak

Vice President & General Manager

This session will showcase the Circular Plastics Taskforce as an innovative collaboration model

12:35 PM Lunch Break

1:10 PM A journey of Inclusion:
Enabling prosperity for Canada’s most vulnerable youth

Mark Beckles
Youth Strategy and Innovation – RBC
Senior Director

RBC has been on a journey toward equity, diversity, and inclusion. The events on May 25, 2020 catalyzed an international reaction toward systemic racism and allowed us to bring to life our authentic RBC self and a re-commitment to being more intentional around BIPOC youth. This conversation will show an inside look at how RBC created a program in direct response to systemic racism and empowering BIPOC youth

1:50 PM Building purpose-driven partnerships
that align with your brand

Shelley Mayer
RAMP

President
Strong partnerships that persevere and flourish have one thing in common: they are purpose-aligned. Join Shelley Mayer, Founder and President at Ramp Communications to learn how to create mutually beneficial partnerships that integrate with your brand and marketing efforts. Learn how to better align your partnership goals with your brand strategy, and gain expert insights to arm your partners with the right knowledge and tools to do the same. The result will be more effective, lasting partnerships in which partners support each other’s brand strategies, seamlessly. Ready to build a purpose-driven, integrated cause marketing partnership? Join Shelley Mayer to find out how.

2:30 PM Audience Data: Why it Matters & How to Use it
to Grow Your Corporate Partnership Program

Allen Davidov
Environics Analytics

Vice President of Business Consulting and NFP Practice Lead

Participants will learn…

  • What is Audience Data and Brand Consumption data, and how does it apply to my charity?
  • How to get your database into a state allowing you to maximum data?
  • Whether or not your team is maximizing corporate partnerships opportunities?
  • How to use data to support sponsorship program?

Learning Objectives:

  1. Better understand what Audience Data, and Brand consumption data truly are, how they are can be used to support sponsorship programs.
  2. Learn how to maximize your data base, regardless if it’s in good or rough shape.
  3. Sponsorship should not be keeping you up at night. Understand how to build your pipeline and guide your team towards the right partnerships with the support of data.

3:10 PM Wrap up

Chris Baylis
The Sponsorship Collective
President & CEO

Brad Offman

Brad Offman
Spire Philanthropy
CEO

Agenda – Wednesday, October 7th, 2020

8:45 AM Day Kick off and Trivia Contest with Impact4Good

9:00 AM Building Assets in the new normal
What assets should you have in the new wave of partnership?

Brittany Hill
Brittany Hill
Accelerist

CEO/Founder
During the pandemic, we have adjusted to a “new normal” that has allowed us to diversify assets and switch to virtual models that can provide high value. It’s become more important to create virtual assets and engagement opportunities that stand out – what virtual assets the most sought after and which ones provide the most value? Accelerist will discuss virtual assets that increase corporate revenue, innovative ways to explore employee engagement, and the value it can bring to your corporate partners.

9:40 AM What Happens Next?
Community Investment & Social Good in the Age of COVID-19

steven Ayer
Steven Ayer
Common Good Strategies

President
Bruce MacDonald
Imagine Canada

President & CEO

Company leaders need to rethink how they support their communities during these turbulent times. As coronavirus puts pressure on individuals, the economy, and society as a whole, there is an opportunity for businesses to be more innovative and impactful in their community investment practices. They can play a key role in recovery, by providing their voice to social issues and supporting vulnerable populations, lending their expertise and networks, and providing funding where it’s needed most.

Join us as we highlight the most impactful social, economic, and philanthropic trends uncovered in Imagine Canada’s latest research on the state of social good and corporate community investment. In this session you will discover the most meaningful changes happening in 2020 and 2021, anticipate new demands from your employees, consumers, and nonprofit partners, and learn new ideas to adapt your strategy accordingly.

10:20 AM Innovative Corporate

Community Collaborations to #BuildBackBetter

jen roynon
Jen Roynon
IBM Canada

Lead, Corporate Social Responsibility
jen roynon

Vinod Rajasekaran
Future of Good

Publisher and CEO

MODERATOR

shawna-peddle
Shawna Peddle
The Co-operators Group, Ltd

Program Director, Co-operators Community Funds
brady paron
Brady Paron
Shopify

Senior Lead, Social Impact

COVID-19 has blindsided the world with its global scale, speed, and economic turbulence. Not only have social challenges like food and housing insecurity, unemployment, racism, digital divide, mental illness, and precarious workers’ rights been highlighted and exacerbated, but the social sector, which is well positioned to help has also been fundamentally stretched and challenged. The pandemic has revealed the fragility of the social impact sector’s capacity, infrastructure, and resources to respond to COVID-19 and its cascading effects post-pandemic. However, in the midst of all these COVID-19 responses, there are creative corporate and social sector collaborations that have emerged — collaborations that might change how the sector works for years to come. In this panel, we explore examples of creative collaboration, key learnings, and how it reimagines the corporate – social sector relationship.

11:00 AM Break

11:15 AM Change for Good Leadership

Paul Klein
Impakt
Founder and CEO
Esther Pan Sloan
Esther Pan Sloane
UNCDF

Head of Partnership
How has the COVID crisis impacted your ability to make meaningful social change in partnership with other organizations? What can be learned from how organizations in different countries are working together to help solve social problems? What will the “new normal” be for cross-sector partnerships?

In this session, Paul Klein, Founder & CEO of Impakt, will lead a Change for Good conversation with Esther Pan Sloan Head of the Partnerships, Policy and Communications for the United Nations Capital Development Fund. Prior to joining UNCDF, Esther was a U.S. diplomat for 10 and as Adviser at the Permanent Mission of the United States to the United Nations in New York, she was on the U.S. team that negotiated the 2030 Agenda and the Sustainable Development Goals.

11:55 aM Creating an impact-led strategy

Kristine Remedios
KPMG

Chief Inclusion and Social Impact Officer

Kristine Remedios will share how KPMG has reframed its social impact strategy to align around the Sustainable Development Goals, and embedded it across the firm by securing leadership support and creating the right data and reporting frameworks. Kristine will also present a case study on a sponsorship that led to significant employee engagement and deep social impact.

12:35 PM Final Closing Remarks

Chris Baylis
The Sponsorship Collective
President & CEO

Brad Offman

Brad Offman
Spire Philanthropy
CEO

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