Co-founder, Head of Partnerships | Veritree & Tentee
The idea to start tentree, a clothing company that plants trees came to David while studying on a student exchange program at the University of Manoa in Hawaii in 2011. After planting 100 million trees with tentree, David shifted his focus to veritree with the goal of creating thousands of other restorative businesses by improving tree planting transparency for consumers and organisations around the world. David has been recognized as a Clean 50 emerging leader and E&Y Entrepreneur of the Year under the social impact category.
David Luba will take you on a journey through the evolution of sustainable business practices and climate solutions. Drawing from his experience at tentree, a pioneering brand that has planted over 105 million trees worldwide - David will share how the need for greater transparency led to the creation of veritree. In an era where greenwashing threatens consumer trust, businesses must go beyond marketing claims to ensure their environmental commitments are credible and measurable. Join David to explore how technology is reshaping corporate sustainability, building consumer trust, and setting a new standard for restorative business.
David Luba, co-founder of tentree & veritree, takes us on an enlightening journey through the evolution of sustainable business practices and climate solutions. David will share invaluable insights gained from his experiences with tentree, a pioneering brand that has planted over 105 million trees worldwide.
