CBSR | Executive Director
Martha Hancock is an experienced leader in CSR, brand marketing, philanthropy, and environmental sustainability. She specializes in building and implementing programs that drive brand value, social and environmental impact, employee engagement and revenue generation. Prior to joining CBSR (Canadian Business for Social Responsibility), Martha was an Executive-in-Residence with Capacity Canada and led fundraising at WWF Canada. In her corporate career, she managed global corporate citizenship at Manulife and worked in commercial banking at RBC. Martha holds an MBA from the Schulich School of Business, York University, and an undergraduate degree from the University of King’s College/Dalhousie University in Halifax.
This panel will explore how procurement can drive corporate social impact goals through sustainable sourcing. Martha Hancock, Executive Director of CBSR, will discuss with business leaders how procurement and sustainability teams can achieve positive social outcomes by integrating sustainable practices into their sourcing strategies. The session will highlight best business practices for immediate and long-term impact, focusing on creating shared value and advancing corporate sustainability initiatives.