Coast Capital | Vice President, Social Purpose
As Coast Capital’s Vice President, Maureen leads the development and implementation of Coast Capital’s long-term social purpose impact plan and the integration of social purpose across company operations, recognized with a 2024 Benevity Moonshot Award for its innovative and bold approach to corporate purpose. Maureen also oversees Coast Capital’s sustainability initiatives, including its net zero commitments, B Corp certification, and leads Coast Capital’s community investment program, which sees 10% of Coast Capital’s budgeted bottom line reinvested into the community. Maureen is a member and co-founder of the Canadian Purpose Economy Project which seeks to accelerate the transition to the purpose economy. Maureen is also Past Chair of the Youth Futures Education Fund, an initiative she helped found, focused on ensuring youth from the foster care system can achieve their post-secondary education, and she also serves on the Boards of the BC Co-op Association and the Victoria Forum, a partnership with the University of Victoria and the Canadian Senate. In 2024 Maureen was the recipient of the Gary Gillam Award, which celebrates individuals within the BC and Ontario credit union systems who have demonstrated cooperative values and made significant achievements in social impact.
Many companies claim to espouse social purpose, but how many are truly operating under a purpose model? Maureen Young, Coast Capital’s Vice President, Social Purpose discusses the exciting journey of strategically embedding social purpose into a company’s DNA and its transformative power in addressing the biggest social issues facing people, communities and the planet. At the helm of Coast Capital’s social purpose transformation, Maureen stands out as one of Canada’s most influential purpose leaders. Join her for an intimate look under the hood of an authentic social purpose company as she shares her vision on how more business leaders can embrace and drive the purpose movement forward.