Public Inc. | Founder & CEO
Phillip founded PUBLIC in 2008 to accelerate positive change in the world. The social impact agency designs social and environmental purpose brands, strategies and campaigns. As CEO, he is responsible for overseeing the strategic and creative growth of the business, including oversight on some of PUBLIC’s North American clients: RBC, Samsonite, Rogers, Mastercard and Maple Leaf Foods.
It’s harder and harder for brands to cut through the noise to get the attention of their desired audience. The multi-channel universe we live in today, combined with the natural default to living in one’s own echo chamber, makes it increasingly difficult to reach new audiences you care about. So what’s the solution? Courage. Having the courage as a brand to speak out, to show up in unexpected ways and take actions that may not be popular with everyone, is a recipe for attention and engagement. Phil Haid, Founder & CEO of Public Inc will share 5 lessons on how to be a courageous brand that you can apply to your own organization.
